The UK’s Most Loved Brands 2025

Our Most Loved Brands report is published every summer, which contains a league table, the top 10s across demographic groups (age, gender, region) and analysis of market trends.

Last year, we unveiled a refreshed design, five new award categories, testimonials from BrandVue subscribers, and much more – you can read it here.

Rank
Company
Sector
Change in Ranking
1
Netflix
Media
2
Amazon
Retail
3
Cadbury
FMCG
4
YouTube
Media
5
Coca-Cola
Drinks
6
Apple (retail)
Retail
7
PayPal
Financial Services
8
Apple (home & tech)
Home & Technology
9
Samsung (retail)
Retail
10
Google
Media
11
Tesco
Retail
12
WhatsApp
Media
13
Coca-Cola Zero
Drinks
14
M&S
Retail
15
Pepsi Max
Drinks
16
Samsung (home & tech)
Home & Technology
17
Lindt
FMCG
18
M&S Simply Food
Retail
19
Amazon Prime
Retail
20
Robinsons
Drinks
21
Pepsi
Drinks
22
Spotify
Media
23
Diet Coke
Drinks
24
Nike
Leisure & Recreation
25
Rolex
Personal Luxury Goods
26
Aldi
Retail
27
Evian
Drinks
28
Dove
Beauty & Personal Care
29
Tropicana
Drinks
30
Highland Spring
Drinks
31
Volvic
Drinks
32
Galaxy
FMCG
33
Fanta
Drinks
34
Fairy
FMCG
35
Ribena
Drinks
36
Baileys
Drinks
37
Lamborghini
Automotive
38
Walkers
FMCG
39
Lucozade
Drinks
40
Greggs (supermarket range)
FMCG
41
Schweppes
Drinks
42
Heinz
FMCG
43
innocent
Drinks
44
Diet Pepsi
Drinks
45
Maltesers
FMCG
46
Pringles
FMCG
47
Cancer Research UK
Charities
48
Magnum
FMCG
49
Boots
Retail
50
Sprite
Drinks

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