The UK’s Most Loved Brands 2025

Our Most Loved Brands report is published every summer, which contains a league table, the top 10s across demographic groups (age, gender, region) and analysis of market trends.

Last year, we unveiled a refreshed design, five new award categories, testimonials from BrandVue subscribers, and much more – you can read it here.

Rank
Company
Sector
Change in Ranking
1
Netflix
Media
2
Amazon
Retail
3
Cadbury
FMCG
4
YouTube
Media
5
Coca-Cola
Drinks
6
Apple (retail)
Retail
7
PayPal
Financial Services
8
Apple (home & tech)
Home & Technology
9
Samsung (retail)
Retail
10
Google
Media
11
Tesco
Retail
12
WhatsApp
Media
13
Coca-Cola Zero
Drinks
14
M&S
Retail
15
Pepsi Max
Drinks
16
Samsung (home & tech)
Home & Technology
17
Lindt
FMCG
18
M&S Simply Food
Retail
19
Amazon Prime
Retail
20
Robinsons
Drinks
21
Pepsi
Drinks
22
Spotify
Media
23
Diet Coke
Drinks
24
Nike
Leisure & Recreation
25
Rolex
Personal Luxury Goods

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